Tag: Youtube

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

2018 Top 10 Best in Show: Youtube

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…

Social POV: YouTube for Patient Engagement

YouTube entered the social media landscape in 2005 and quickly changed how we consume video. With over one billion users in 91 countries watching one billion hours of content daily, the reach of YouTube is in a league of its own. While most of us think of YouTube as a video-sharing platform, it is also…

Top 5 YouTube Patient Leaders to Watch

It’s hard to believe that YouTube has only been around since 2005. The video platform is now driving more web traffic than just about anywhere. With over one billion users in 88 countries who watch one billion hours of content each day, the reach of YouTube is in a class of its own. It has…

50 Social Media Healthcare Statistics to Watch

Every healthcare company should be taking notice of social media trends. It’s true that social media is a rapidly evolving landscape, but all signs point to its continued dominance over traditional media when it comes to reaching targeted audiences. Ad spending on social media has grown exponentially over the last several years, but healthcare companies…

Louise Glover: 2016 Best in Show Youtube Winner

My diagnosis of epilepsy was a shock. I didn’t understand how I could have such a condition and insisted that my doctors and neurologists were wrong. I’d only ever saw seizures on television and across social media of tonic-clonic seizures - was that really me? Having just turned 18, a life changing condition was not…