Tag: Twitter

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

2018 Top 10 Best in Show: Youtube

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…

2018 Top 10 Best in Show: Twitter

Social POV: Twitter for Patient Engagement

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. What is Twitter Used For? Each day, 500 million tweets are sent from…

Presenting the 2018 WEGO Health Awards Finalists

We'd like to congratulate all of the nominees in this year's WEGO Health Awards. Every year we are blown away by the nominees and this year was no different. Each Patient Leader and Patient Leader team brings a unique perspective to the online health community and it's been a tremendous honor to learn more about…

#PatientLeader Webinar: Platform Power Tips for Patient Leaders- Twitter

It's not easy doing amazing things in only 280 characters - creating easily digestible thoughts can be difficult with health stories and research! Yet there are some Patient Leaders who truly excel at it. In this #PatientLeader webinar, we're sitting down with 3 top tweeters in the Patient Leader Network to hear their best practices,…