Tag: target audience


10 Tips for Setting Up a Blog and Reaching 1 Million Hits

I set my blog up in 2014 purely to help fundraise for a charity walk along 2000-year-old World Heritage site of Hadrian’s Wall. But it also gave me a platform to tell my story - awareness of Neuroendocrine Cancer was also a listed aim of the adventure. In the beginning, I had to rely on…

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…

Pharmaceutical Digital Marketing – Consider These Factors

Pharmaceutical Digital Marketing - what is it? The fine folks at SAS state that Digital Marketing is "the promotion of products or brands via one or more forms of electronic media.” Add to it a focus on pharmaceuticals and we now have Pharmaceutical Digital Marketing. Digital marketing has proven to be a real game changer for…

Influencer Marketing for Pharmaceuticals: Reaching Your Target Audience

Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.   Who Is Your Target…
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