Tag: social promotions


Patient Influencers See a Boost from Facebook News Feed Changes

POV by Jack Barrette, CEO & Founder, WEGO Health   What has changed?   Mark Zuckerberg announced in January that Facebook changed its algorithm to promote more personal content over content created by publishers and brands. Zuckerberg wrote, "As we roll this out, you'll see less public content like posts from businesses, brands, and media.…

Patient Leader Creative Boosts Engagement in Social Media Campaigns [case study]

You know your morning social media drill; you’re scrolling through your newsfeed, sharing funny videos, commenting on your aunt’s post—this is nothing new. However, there is also an audience using social media in a different way. These users are looking for condition-specific information being shared regarding clinical trials, new treatment options, resources to make treatment…
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