Tag: social media


Choosing Micro-Influencers Who Can Build Brand Trust

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…

In the News: Patient Influencer Marketing’s Coming of Age

Influencer marketing is no longer just the purview of celebrities. Patient influencers have the trust of their small but passionate audience on social media. And, pharma is now catching on that these micro-influencers offer significant value when it comes to gathering insight, boosting engagement, and even maximizing patient conversions. Jack Barrette spoke with Kate Sheridan…

Presenting the 2018 WEGO Health Awards Finalists

We'd like to congratulate all of the nominees in this year's WEGO Health Awards. Every year we are blown away by the nominees and this year was no different. Each Patient Leader and Patient Leader team brings a unique perspective to the online health community and it's been a tremendous honor to learn more about…

Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…

Ignore Social Media and Put Your Healthcare Brand at Risk

In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…

#PatientLeader Webinar: Platform Power Tips for Patient Leaders- Twitter

It's not easy doing amazing things in only 280 characters - creating easily digestible thoughts can be difficult with health stories and research! Yet there are some Patient Leaders who truly excel at it. In this #PatientLeader webinar, we're sitting down with 3 top tweeters in the Patient Leader Network to hear their best practices,…
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