Tag: social media campaign


Ignore Social Media and Put Your Healthcare Brand at Risk

In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…

Patient Leader Creative Boosts Engagement in Social Media Campaigns [case study]

You know your morning social media drill; you’re scrolling through your newsfeed, sharing funny videos, commenting on your aunt’s post—this is nothing new. However, there is also an audience using social media in a different way. These users are looking for condition-specific information being shared regarding clinical trials, new treatment options, resources to make treatment…
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