Tag: social channels

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…

Pharmaceutical Digital Marketing – Consider These Factors

Pharmaceutical Digital Marketing - what is it? The fine folks at SAS state that Digital Marketing is "the promotion of products or brands via one or more forms of electronic media.” Add to it a focus on pharmaceuticals and we now have Pharmaceutical Digital Marketing. Digital marketing has proven to be a real game changer for…

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