Tag: reach


WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…
Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing – now there’s a term that wasn’t around “back in the day” when many were just starting out. So, what exactly is Influencer Marketing? As seen on Huffington Post, Influencer Marketing “is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect…
X
Send this to a friend