Tag: pharmaceutical marketing
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6 Best Practices for Working with Patients on Creating Content
If you’re not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials featuring patients are proven to resonate more with target audiences than materials featuring traditional stock photography. Many pharmaceutical companies are starting to grasp this idea, if only on a small…
Itching for Empathy
It was a humid, ninety-degree Summer day in Indiana. Coach blows the whistle to end our conditioning training outdoors in the scorching heat. I was playing Division-1 collegiate soccer and those hot day sprints were brutal. As if being sore, tired, hot, and blistered weren’t enough, I had the honor of tacking on eczema, atopic…
What Healthcare Can Learn from Beauty Brands About Influencer Marketing: An Interview with WEGO Health’s Shannon Meskouris
Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust. Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who…
It’s Time to Make a Bigger Dent
Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…