Tag: Pharma


WEGO Health The Premier Network of Patient Leaders

It’s Time to Make a Bigger Dent

Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…
WEGO Health The Premier Network of Patient Leaders Patient Advocates

Patient Influencer Perspectives on Social Media

The 100,000+ patients who make up the WEGO Health Patient Leader Network are at the core of everything we do. We believe they are transforming healthcare for the better and it’s gratifying to see more and more life sciences companies recognizing the extraordinary value patients bring to the table. Working with highly engaged advocates and…
WEGO Health, the premiere network of patient opinion leaders and health influencers

Through the Lens of a Patient: Dr. Rasu Shrestha on the Power of Patient Collaboration

At the HIMSS19 conference in February, we had the privilege to chat with Atrium Health Chief Strategy Officer Dr. Rasu Shrestha. Rasu had just wrapped up the inaugural Pharma Forum, which drew more than 225 attendees interested in new ways to foster engagement with the patient, provider and payer community. Beyond buzzwords There was plenty…

Social POV: YouTube for Patient Engagement

YouTube entered the social media landscape in 2005 and quickly changed how we consume video. With over one billion users in 91 countries watching one billion hours of content daily, the reach of YouTube is in a league of its own. While most of us think of YouTube as a video-sharing platform, it is also…

The Evolving Role of Patient Influencers in Pharma Marketing

If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the World Federation of Advertisers (WFA), 65% of global brands are planning to increase their spending on influencer marketing in the coming year, with two key goals top of mind: boosting…

In The News: The Benefits of Working With Patient Influencers

Writing for Pharmaceutical Executive, WEGO Health CEO Jack Barrette recently shared some thoughts on how pharma can benefit from working with patient influencers. Sometimes called patient key opinion leaders (KOLs), this group is engaged, educated, and well-trusted by other patients. Working with patient influencers, Jack explains, can be very worthwhile for pharma. Patient KOLs are…
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