Tag: Pharma


10th Annual WEGO Health Awards | How it Works

In 2011, the WEGO Health Awards were created to embody the mission of WEGO Health: to empower patient leaders. Considering the WEGO Health Patient Leader Network is centered around these healthcare transformers, we knew it was up to us to celebrate their accomplishments. From this need to celebrate the leaders who make a difference, the…

Validating Your 2021 Brand Plans with Patient Leaders

Validating Your 2021 Brand Plans with Patient Leaders With a live panel of MS, OCD, IBS, PCOS, Type 1 Diabetes, Endometriosis, RA, and Women's Health Patient Leaders, this WEGO Health webinar focuses on discussing influencer marketing, emerging channels, and overall media mix suggestions for pharmaceutical brands to deploy in 2021. Watch the event here!
Patient Influencers and The Impact of Authenticity

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

9th Annual WEGO Health Awards | How it Works

The WEGO Health Awards were created to embody the mission of WEGO Health: to empower patient leaders. Considering the WEGO Health Patient Leader Network is centered around these healthcare transformers, we knew it was up to us to celebrate their accomplishments. From this need to celebrate the leaders who make a difference, the WEGO Health…

Practical Patient Experience Tips from Patient Opinion Leaders

Practical Patient Experience Tips from Patient Opinion Leaders “Patient experience” is no longer a buzzword for pharma brands. It’s the backbone of a strategic plan for consumer engagement. As brands transition into a patient-centric future, how do they define a strategic and measurable patient experience plan — one that uses key performance indicators that can…
WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…
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