Tag: Pharma


Patient Opinion Leaders: 4 Major Opportunities for Impact

Patient Opinion Leaders: A New Breed of Influencer “Knowledgeable patients and caregivers who are passionate about sharing what they know with others”- that’s what defines patient opinion leaders (POLs). They don’t claim to have diagnostic skills and they don’t give medical advice. However, they do want to help others who are facing similar diagnoses and…

Patient-Centered Business Growth: The Value Delivered to Pharma

Beginning with the publication of Crossing the Quality Chasm in 2001 through the ACA-mandated measures of quality of care and up to today, pharma and the healthcare industry have put significant effort into implementing patient-centered business growth into their plans. For pharma, patient-centeredness promised to be a business growth platform. Nearly two decades in, what…

Social Life of Health Information

When it comes to health, people have always consulted with others in their social and professional circles. So, whether looking for more info or for data to confirm decisions made, plenty of conversations about health happen outside the examination room. As with so many things, the internet and social networks now make it possible for…

The ROI of Social Media in Healthcare: 10 Benefits

Social media can be a murky area of marketing for many businesses. It can be difficult to see what kind of impact it’s having. And, it can be difficult to know what metrics to measure to see if a social media campaign is working. In healthcare, this can be even more confusing.   Despite the challenges,…

November #WEGOHealth Chat Recap – How can pharma and healthcare companies be better partners with Patient Leaders?

In our November #WEGOHealthChat we explored how pharma and healthcare companies can work together with Patient Leaders to create solutions to some of the gaps in healthcare. We brainstormed new ideas, shared insights, and asked Patient Leaders what companies are already doing it right! Below you'll find some highlights from each discussion question but if you'd…

Influencer Marketing for Pharmaceuticals: Reaching Your Target Audience

Influencer Marketing for Pharmaceuticals: We described it in our recent post, “Influencer Marketing for Pharmaceuticals: Effective Patient Influencers.” In that post, we also shared some attributes to look for in an effective Patient Influencer. Now, let’s discuss identification of the target audience and the methods used to reach that audience.   Who Is Your Target…

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