Tag: Pharma


Patient Influencers and The Impact of Authenticity

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

9th Annual WEGO Health Awards | How it Works

The WEGO Health Awards were created to embody the mission of WEGO Health: to empower patient leaders. Considering the WEGO Health Patient Leader Network is centered around these healthcare transformers, we knew it was up to us to celebrate their accomplishments. From this need to celebrate the leaders who make a difference, the WEGO Health…
WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…
From petri dish to center stage patient leaders at HLTH

From Petri Dish to Center Stage: Patient leaders are in the spotlight at HLTH

“It’s time.” It was a spot-on comment. One of many I took away from my conversation with Toby Peach when we met up recently in New York. He was in town from London and I was eager to hear his story. Toby is a writer, actor and social justice activist. He’s also a 31-year-old cancer…
WEGO Health The Premier Network of Patient Leaders

It’s Time to Make a Bigger Dent

Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…
WEGO Health The Premier Network of Patient Leaders Patient Advocates

Patient Influencer Perspectives on Social Media

The 100,000+ patients who make up the WEGO Health Patient Leader Network are at the core of everything we do. We believe they are transforming healthcare for the better and it’s gratifying to see more and more life sciences companies recognizing the extraordinary value patients bring to the table. Working with highly engaged advocates and…
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