Tag: patients
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3 Ways to Authentically Engage Patients on Facebook
If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…
7 Ways to Engage Patients on Instagram
Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no signs of slowing down. The visual app stands out for offering the highest engagement rates of any social network. Patients are particularly active on Instagram, but life sciences companies are…
Understanding Patient Engagement with Facebook
Despite some recent missteps, Facebook remains a thriving place for online patient communities. Understanding how patients are using Facebook can help those in the healthcare industry leverage the platform to better engage with patients and caregivers. Why do patients use Facebook? Patients use Facebook the same way and for the same reasons that most…
Patient Opinion Leaders: 4 Major Opportunities for Impact
Patient Opinion Leaders: A New Breed of Influencer “Knowledgeable patients and caregivers who are passionate about sharing what they know with others”- that’s what defines patient opinion leaders (POLs). They don’t claim to have diagnostic skills and they don’t give medical advice. However, they do want to help others who are facing similar diagnoses and…