Tag: Patient Leaders

Why Bigger Isn’t Necessarily Better for Patient Influencers

Influencer marketing, as we think of it today, is a relatively young field. As social media has become more and more popular, brands have begun to recognize that working with so-called influencers often has better results than more traditional forms of advertising. Influencer marketing can be a valuable tool with great results, including higher engagement…

Understanding Patient Engagement with Facebook

Despite some recent missteps, Facebook remains a thriving place for online patient communities. Understanding how patients are using Facebook can help those in the healthcare industry leverage the platform to better engage with patients and caregivers.   Why do patients use Facebook? Patients use Facebook the same way and for the same reasons that most…

Top 5 YouTube Patient Leaders to Watch

It’s hard to believe that YouTube has only been around since 2005. The video platform is now driving more web traffic than just about anywhere. With over one billion users in 88 countries who watch one billion hours of content each day, the reach of YouTube is in a class of its own. It has…

5 Top Patient Leader Blogs to Watch

Although blogging started in the late ‘90s, it really came into its own as a major form of media in the 2000s. In 2004, Merriam-Webster even declared blog as their word of the year. As blogging grew more and more popular, it quickly became a favorite for patients. Blogging was a way for them to…

Top Podcast Patient Leaders to Watch

What exactly is a podcast? Podcasting has been around for a while, but it really started to take off in the early 2000s. In the past few years, podcasting has seen an explosion in popularity. Well-known podcasts like Serial became a phenomenon that was talked about as frequently and as passionately as must-see television. Today,…

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…