Tag: patient insights


designing patient research to ensure quality results

Designing Patient Research to Ensure Quality Results

So, you have been tasked with the creation of a new online ad campaign that is geared toward patients within a given medical condition area. Where do you start? You don’t want your ads to become lost in the vast sea of pharma content. But how do you determine what will resonate with your target…

The Patient Expert: Healthcare’s Untapped Workforce

On a scale of 1 to 10, how would you rate the quality of the “real-world” patient evidence your team gathers to inform your mission-critical, life-altering work? How clear are you on the needs, trends, and challenges facing the patients you’re trying to serve? Are you aware of the ways your competitors may be collaborating…
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