Tag: Patient Influencers

What Patients Value Most

WEGO Health VP of Business Development, Laurel Netolicky, was recently asked by PM360 to weigh in on what patients value most, especially in the era of COVID-19. Touching on themes such as having a seat at the table to help shape DTC plans, trial design, and being a part of all phases of the product…

WEGO Health Influencer Series: Micro-Influencers

The influencer marketing industry is experiencing extreme growth, jumping from a $1.7 billion in 2016 to an expected $6.5 billion this year. The healthcare industry has a lot to learn from other industries that are applying influencer marketing practices successfully. As a company that connects life sciences companies and pharma with patient influencers, we’re often…

It’s Time to Make a Bigger Dent

Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…

HealtheVoices 2019: A Little Heart Can Do Big Things

HealtheVoices, what an event?! This past weekend, Janssen presented its 5th annual HealtheVoices conference and it did not disappoint. Bringing together 140 top Patient Leaders, across condition areas, it was a weekend full of excitement, learning, and friendship. From learning how to infuse humor into your advocacy to writing memoirs to mastering your Twitter engagement…

3 Ways to Authentically Engage Patients on Facebook

If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…

Making A Difference: An Interview with WEGO Health’s Richelle Horn

Every day at WEGO Health we get to see the transformative alchemy that occurs when life sciences companies collaborate with patient influencers. Our Client Services Director, Richelle Horn, plays a key role in making this magic happen. She works to connect pharma brand marketers with patient influencers who have firsthand experience with their products and…