Tag: Patient Influencer


Announcing the 2021 WEGO Health Patient Leader Advisory Board

Each year, the WEGO Health Awards help us uncover the top patient leaders of the online health community. This unique process relies heavily on input from thousands of patient communities and a hundred experts in the healthcare industry. So who better to guide us this next year than our WEGO Health Awards winners? The WEGO…

Client Trends: What’s Now and Next for Pharma DTC Marketing

As the Chief Client Officer of WEGO Health, Kristen Hartman has been at the forefront of DTC pharmaceutical marketing for over a decade and she has seen the strides that the industry has made toward digital adoption and patient collaboration. With the unique perspective of partnering with hundreds of pharma brands across varying therapeutic areas…
Pharma Influencer Marketing: Making the Case

Pharma Influencer Marketing: Making the Case

Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found in influencer marketing – but pharma faces challenges far different from any other industry. How can pharma brands share control with influencers to build patient trust and engagement? How does trust translate to ROI? In our…
Patient Influencers and The Impact of Authenticity

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

Top 10 | Patient Leader Hero

The 2019 WEGO Health Awards turned out to be our biggest celebration yet! With over 6k nominations and 130k endorsements, we were able to celebrate more Patient Leaders than ever before. The program celebrates the top 5 finalists in each of the 15 WEGO Health Awards categories, but with so many nominations, it's nearly impossible…

Top 10 | Lifetime Achievement

The 2019 WEGO Health Awards turned out to be our biggest celebration yet! With over 6k nominations and 130k endorsements, we were able to celebrate more Patient Leaders than ever before. The program celebrates the top 5 finalists in each of the 15 WEGO Health Awards categories, but with so many nominations, it's nearly impossible…
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