Tag: patient engagement


Blown Away By Patient Stories: Top Takeaways From HLTH 2019

Elevating the patient voice is our passion at WEGO Health. It’s baked into everything we do. So when HLTH reached out earlier this year to explore how we could work together to bring the patient voice to its second annual conference in Las Vegas, we were ecstatic. As HLTH's partner we saw an opportunity to…

Social POV: Twitter for Patient Engagement

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. What is Twitter Used For? Each day, 500 million tweets are sent from…

Social POV: Facebook for Patient Engagement

Since its launch in 2004, Facebook has quickly become the most ubiquitous social media platform. From its early days of connecting students on college campuses, Facebook honed its connection-making skills to become one of the easiest ways for people to connect online. In the past few years, it has become apparent that Facebook offers particular…

Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…

How to Effectively Reach Patients in a Digital World

The world is growing more and more digital everyday—both the world in general and the healthcare world in particular. So, as we move further into the digital realm, we need to find out how to effectively reach patients in a digital world. We are surrounded by smartphone health apps, cloud-connected medical devices, and software-driven therapies.…

Why Bigger Isn’t Necessarily Better for Patient Influencers

Influencer marketing, as we think of it today, is a relatively young field. As social media has become more and more popular, brands have begun to recognize that working with so-called influencers often has better results than more traditional forms of advertising. Influencer marketing can be a valuable tool with great results, including higher engagement…
X

Send this to friend