Tag: patient engagement


Authenticity: The Value of User-Generated Content in Healthcare

What are consumers looking for, perhaps more than anything else? According to a number of recent surveys, authenticity is at the very top of the wish list. In the 2017 Consumer Content Report from Stackla, the numbers were overwhelmingly in favor of authenticity. And, incorporating user-generated content in healthcare can contribute to that authenticity in…

17 Healthcare Marketing Tips to Stay Competitive

  Healthcare is Sluggish Ever notice how severely slow healthcare marketing can be when it comes to adopting modern marketing strategies? Check out these stats: The healthcare and pharma industry is still expected to have the smallest digital ad spend share by 2020 - image source When you compare the adoption of digital marketing strategies…

Patient Engagement and the Promise of Better Outcomes

Patient engagement. It means different things to different people. Some talk about it in terms of Health Information Technology (HIT), like Electronic Health Record (EHR) systems and expected efficiencies and cost savings. Others talk about patient engagement in terms of how patients and providers interact and how communication can be improved. Still, others talk about patient engagement…

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