Tag: patient community research


The Impact of Patient Influencers and Online Communities in 2021

The Impact of Patient Influencers and Online Communities in 2021

Doesn’t it seem like there’s a new marketing tactic or channel to consider at least monthly? There’s almost a paralyzing number of options, each one promising results that will blow your benchmarks out of the water. Sure, some of these tactics are proven, but pharma marketing doesn’t play by the same rules as most other…
designing patient research to ensure quality results

Designing Patient Research to Ensure Quality Results

So, you have been tasked with the creation of a new online ad campaign that is geared toward patients within a given medical condition area. Where do you start? You don’t want your ads to become lost in the vast sea of pharma content. But how do you determine what will resonate with your target…
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