Tag: patient centricity
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In The News: The Patient-Collaborator Movement Hits Pharma
Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and CEO, Jack Barrette, recently spoke with MedCityNews about the movement to recast patients as collaborators. This idea has long been at the heart of the WEGO Health mission, but Jack…
Social POV: Facebook for Patient Engagement
Since its launch in 2004, Facebook has quickly become the most ubiquitous social media platform. From its early days of connecting students on college campuses, Facebook honed its connection-making skills to become one of the easiest ways for people to connect online. In the past few years, it has become apparent that Facebook offers particular…
In the News: How Merck Values Patient Centricity
Plenty of healthcare companies talk about patient centricity, but in many cases, it’s just a buzzword without much action. On the other hand, Merck values patient centricity and has taken steps to make sure they are following-through on their dedication to true patient centricity. Chris Round, Merck’s Executive Vice President, recently shared with pharmaphorum some…
7 Secrets to Successful Patient Expert Collaboration
Jack Barrette, WEGO Health CEO, recently sat down with Dan Couchman Kendall of Digital Health to chat about how to identify, collaborate with, and leverage the professional skill set of Patient Experts. They discussed the challenges in patient-centric engagements and in working with the true experts – subject matter experts living with a health condition…