Tag: patient centricity


WEGO Health, the premiere network of patient opinion leaders and health influencers

Through the Lens of a Patient: Dr. Rasu Shrestha on the Power of Patient Collaboration

At the HIMSS19 conference in February, we had the privilege to chat with Atrium Health Chief Strategy Officer Dr. Rasu Shrestha. Rasu had just wrapped up the inaugural Pharma Forum, which drew more than 225 attendees interested in new ways to foster engagement with the patient, provider and payer community. Beyond buzzwords There was plenty…

In The News: The Patient-Collaborator Movement Hits Pharma

Some players in the life science industry have seen certain patient groups as antagonists in the past but the tide is turning. Our founder and CEO, Jack Barrette, recently spoke with MedCityNews about the movement to recast patients as collaborators. This idea has long been at the heart of the WEGO Health mission, but Jack…

Social POV: Facebook for Patient Engagement

Since its launch in 2004, Facebook has quickly become the most ubiquitous social media platform. From its early days of connecting students on college campuses, Facebook honed its connection-making skills to become one of the easiest ways for people to connect online. In the past few years, it has become apparent that Facebook offers particular…

In the News: How Merck Values Patient Centricity

Plenty of healthcare companies talk about patient centricity, but in many cases, it’s just a buzzword without much action. On the other hand, Merck values patient centricity and has taken steps to make sure they are following-through on their dedication to true patient centricity. Chris Round, Merck’s Executive Vice President, recently shared with pharmaphorum some…

7 Secrets to Successful Patient Expert Collaboration

Jack Barrette, WEGO Health CEO, recently sat down with Dan Couchman Kendall of Digital Health to chat about how to identify, collaborate with, and leverage the professional skill set of Patient Experts. They discussed the challenges in patient-centric engagements and in working with the true experts – subject matter experts living with a health condition…

17 Healthcare Marketing Tips to Stay Competitive

  Healthcare is Sluggish Ever notice how severely slow healthcare marketing can be when it comes to adopting modern marketing strategies? Check out these stats: The healthcare and pharma industry is still expected to have the smallest digital ad spend share by 2020 - image source When you compare the adoption of digital marketing strategies…
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