Tag: patient centric

In The News: The Benefits of Working With Patient Influencers

Writing for Pharmaceutical Executive, WEGO Health CEO Jack Barrette recently shared some thoughts on how pharma can benefit from working with patient influencers. Sometimes called patient key opinion leaders (KOLs), this group is engaged, educated, and well-trusted by other patients. Working with patient influencers, Jack explains, can be very worthwhile for pharma. Patient KOLs are…

7 Secrets to Successful Patient Expert Collaboration

Jack Barrette, WEGO Health CEO, recently sat down with Dan Couchman Kendall of Digital Health to chat about how to identify, collaborate with, and leverage the professional skill set of Patient Experts. They discussed the challenges in patient-centric engagements and in working with the true experts – subject matter experts living with a health condition…

Patient Engagement and the Promise of Better Outcomes

Patient engagement. It means different things to different people. Some talk about it in terms of Health Information Technology (HIT), like Electronic Health Record (EHR) systems and expected efficiencies and cost savings. Others talk about patient engagement in terms of how patients and providers interact and how communication can be improved. Still, others talk about patient engagement…

Empathy in Healthcare: 7 Benefits

Empathy is the latest buzzword in the business world. Ad Age is calling it “the official marketing buzzword of 2017” - but empathy in healthcare? It's so important that the two co-exist. The Harvard Business Review has been compiling a list, ranking the most and least empathetic companies since 2014. Do you agree with the…

The Health Innovation Hyperloop Is Here: FDA, Freelance Experts, and Fab Labs

For those who are weary of reading, and writing, about healthcare’s glacial pace of innovation, 2017 is delivering a bolus shot of hope and excitement.   The Big Bang While you’ve heard of the Big Bang Theory, what you probably haven’t heard of is 2017’s big bang; after so many decades of “someday,” the age…