Both patient advocacy groups (PAGs) and the healthcare industry are ultimately working toward the same goal: Better outcomes for patients. Each has its own way to get there, although sometimes their efforts do overlap. Depending on the circumstances, the overlap can present an opportunity for either partnership or peril. Let’s dig a little deeper to…
Beginning with the publication of Crossing the Quality Chasm in 2001 through the ACA-mandated measures of quality of care and up to today, pharma and the healthcare industry have put significant effort into implementing patient-centered business growth into their plans. For pharma, patient-centeredness promised to be a business growth platform. Nearly two decades in, what…
