Tag: Online

Social POV: YouTube for Patient Engagement

YouTube entered the social media landscape in 2005 and quickly changed how we consume video. With over one billion users in 91 countries watching one billion hours of content daily, the reach of YouTube is in a league of its own. While most of us think of YouTube as a video-sharing platform, it is also…

Endorsements are OPEN for the 2018 WEGO Health Awards

Congratulations to the Patient Leaders nominated for the 2018 WEGO Health Awards!  Each year we are in awe of the nominees for the WEGO Health Awards and this year was no different! We're honored to meet so many new faces and can't wait to celebrate your accomplishments. If you haven't checked out all the fabulous…

50 Social Media Healthcare Statistics to Watch

Every healthcare company should be taking notice of social media trends. It’s true that social media is a rapidly evolving landscape, but all signs point to its continued dominance over traditional media when it comes to reaching targeted audiences. Ad spending on social media has grown exponentially over the last several years, but healthcare companies…

Social Life of Health Information

When it comes to health, people have always consulted with others in their social and professional circles. So, whether looking for more info or for data to confirm decisions made, plenty of conversations about health happen outside the examination room. As with so many things, the internet and social networks now make it possible for…

Role of Patient Influencers: How Do Patients Truly Share Information?

Patient Influencer marketing drives earned media, and most of it is done behind the scenes Want to know more about the role of Patient Influencers and how patients really share information online?  So did we. We conducted a two-part Behavioral Intent Study and this is Part II: Role of Patient Influencers: How do patients truly share…

Online Patient Communities Play a Critical Role in Health Decisions

Living in a digital world has made the ability to connect with people online a daily part of life.  In healthcare, it has become the place that patients turn to for information and peer-to-peer support. Patients are going online to discuss personal experiences with medication and to seek advice on how to talk to their…