Tag: online patient communities


3 Ways to Authentically Engage Patients on Facebook

If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…

In the News: Online Health Communities After Cambridge Analytica

Before the Cambridge Analytica scandal, Facebook seemed to be on an endlessly upward trajectory. One of the platform’s biggest strengths had become group functionality. Over 100 million people are members of groups on the social media platform. These groups have grown to be especially meaningful for patients. Following news of the major data breach, Facebook…

Top 5 YouTube Patient Leaders to Watch

It’s hard to believe that YouTube has only been around since 2005. The video platform is now driving more web traffic than just about anywhere. With over one billion users in 88 countries who watch one billion hours of content each day, the reach of YouTube is in a class of its own. It has…

For Health Communities, Facebook is Too Important to Delete

No one is happy about Facebook’s failure to protect our data, including its CEO, Mark Zuckerberg, who issued a mea culpa in newspaper ads over the weekend. “This was a breach of trust and I’m sorry we didn’t do more at the time,” Zuckerberg said. “We have a responsibility to protect your information. If we…

Fake News in Healthcare Can Be Quite Dangerous in Facebook’s Health Communities

As Facebook hires 3,000 more foot soldiers to fight fake news in healthcare, they join a battle against dangerously bad online health information that’s been raging for years. But now at the front lines, they’ll find reinforcements: volunteer consumer watchdogs on a mission to protect the chronically ill or the newly diagnosed from bogus claims…
Online Patient Communities Play a Critical Role in Health Decisions

Online Patient Communities Play a Critical Role in Health Decisions

Living in a digital world has made the ability to connect with people online a daily part of life.  In healthcare, it has become the place that patients turn to for information and peer-to-peer support. Patients are going online to discuss personal experiences with medication and to seek advice on how to talk to their…
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