Tag: marketing

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

FTC Guidelines for Influencers & Advocates

Endorsing brands is nothing new. From Kim K. to Tom Brady, major influencers are constantly endorsing all sorts of brands! We’re excited to see healthcare companies finally considering Patient Leaders to be major influencers as well, but are you aware of all the rules and regulations you need to follow as a paid influencer? Your…

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

The Evolving Role of Patient Influencers in Pharma Marketing

If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the World Federation of Advertisers (WFA), 65% of global brands are planning to increase their spending on influencer marketing in the coming year, with two key goals top of mind: boosting…

Patient-Centered Business Growth: The Value Delivered to Pharma

Beginning with the publication of Crossing the Quality Chasm in 2001 through the ACA-mandated measures of quality of care and up to today, pharma and the healthcare industry have put significant effort into implementing patient-centered business growth into their plans. For pharma, patient-centeredness promised to be a business growth platform. Nearly two decades in, what…

17 Healthcare Marketing Tips to Stay Competitive

  Healthcare is Sluggish Ever notice how severely slow healthcare marketing can be when it comes to adopting modern marketing strategies? Check out these stats: The healthcare and pharma industry is still expected to have the smallest digital ad spend share by 2020 - image source When you compare the adoption of digital marketing strategies…