Tag: KOLs

In The News: The Benefits of Working With Patient Influencers

Writing for Pharmaceutical Executive, WEGO Health CEO Jack Barrette recently shared some thoughts on how pharma can benefit from working with patient influencers. Sometimes called patient key opinion leaders (KOLs), this group is engaged, educated, and well-trusted by other patients. Working with patient influencers, Jack explains, can be very worthwhile for pharma. Patient KOLs are…
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