Tag: knowledge

Social Life of Health Information

When it comes to health, people have always consulted with others in their social and professional circles. So, whether looking for more info or for data to confirm decisions made, plenty of conversations about health happen outside the examination room. As with so many things, the internet and social networks now make it possible for…

Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing – now there’s a term that wasn’t around “back in the day” when many were just starting out. So, what exactly is Influencer Marketing? As seen on Huffington Post, Influencer Marketing “is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect…