Tag: key opinion leader

In The News: The Benefits of Working With Patient Influencers

Writing for Pharmaceutical Executive, WEGO Health CEO Jack Barrette recently shared some thoughts on how pharma can benefit from working with patient influencers. Sometimes called patient key opinion leaders (KOLs), this group is engaged, educated, and well-trusted by other patients. Working with patient influencers, Jack explains, can be very worthwhile for pharma. Patient KOLs are…

How Do Patient Influencers Change Patient Behavior?

We asked a large diverse group of marketers from the healthcare industry:   If you could ask patient influencers one question, what would that question be?   After reviewing and analyzing dozens of questions, we identified three of the most urgent, consistent and interesting questions:   1.    What inspired you to be a Patient Leader…
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