Tag: instagram


WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

2018 Top 10 Best in Show: Instagram

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…

3 Tips for Advocacy of Instagram

I created @anxietysupport on November 12, 2012.  I was sitting on my mom’s couch in dire need of a supportive community of people who shared similar struggles. I had been in recovery for a little over a year from panic disorder with agoraphobia and was struggling immensely with anxiety and depression, so much so that…

7 Ways to Engage Patients on Instagram

Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no signs of slowing down. The visual app stands out for offering the highest engagement rates of any social network. Patients are particularly active on Instagram, but life sciences companies are…

Social POV: Twitter for Patient Engagement

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. What is Twitter Used For? Each day, 500 million tweets are sent from…

Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…
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