Tag: instagram


Guide to Patient Culture on Social Media

2020 Guide to Patient Culture on Social Media

Patient culture will bloom wherever it’s planted. It started on message boards and trickled into Facebook Groups, it spread across twitter and broke through your Instagram feed, it wove it’s way through Reddit threads and has even erupted across TikTok. Every platform has a purpose, a mission, a community shouting to be heard in 120…

Top 10 | Best in Show: Instagram

The 2019 WEGO Health Awards turned out to be our biggest celebration yet! With over 6k nominations and 130k endorsements, we were able to celebrate more Patient Leaders than ever before. The program celebrates the top 5 finalists in each of the 15 WEGO Health Awards categories, but with so many nominations, it's nearly impossible…
WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

2018 Top 10 Best in Show: Instagram

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…

3 Tips for Advocacy of Instagram

I created @anxietysupport on November 12, 2012.  I was sitting on my mom’s couch in dire need of a supportive community of people who shared similar struggles. I had been in recovery for a little over a year from panic disorder with agoraphobia and was struggling immensely with anxiety and depression, so much so that…

7 Ways to Engage Patients on Instagram

Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no signs of slowing down. The visual app stands out for offering the highest engagement rates of any social network. Patients are particularly active on Instagram, but life sciences companies are…
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