Tag: influencers

The Evolving Role of Patient Influencers in Pharma Marketing

If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the World Federation of Advertisers (WFA), 65% of global brands are planning to increase their spending on influencer marketing in the coming year, with two key goals top of mind: boosting…

Patient Advocacy Groups and the Healthcare Industry: Partnership or Peril?

Both patient advocacy groups (PAGs) and the healthcare industry are ultimately working toward the same goal: Better outcomes for patients. Each has its own way to get there, although sometimes their efforts do overlap. Depending on the circumstances, the overlap can present an opportunity for either partnership or peril. Let’s dig a little deeper to…