Tag: influencer


Patient Influencers and The Impact of Authenticity

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

Forms of Legislative Advocacy

As a Patient Leader, it’s critically important to share your views and, most importantly, your personal story and experience to influence public policy. In fact, influencing public policy is a necessary and effective way of truly impacting your disease community. By working with legislation, you have the power to make big changes in your community-…

5 Elements to Include in Your Next Public Speaking Presentation

Looking to craft the perfect keynote, but not sure where to start? Professional speaker, author and Crohn's patient Robin Farmanfarmaian is sharing her tips, tricks & strategies for nailing your next public speaking presentation. As someone who has given +100 presentations across 12 countries, we're confident she'll set you up for success! Check out these…
WEGO Health Influencer Series: Macro-Influencers

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

WEGO Health Influencer Series: Micro-Influencers

The influencer marketing industry is experiencing extreme growth, jumping from a $1.7 billion in 2016 to an expected $6.5 billion this year. The healthcare industry has a lot to learn from other industries that are applying influencer marketing practices successfully. As a company that connects life sciences companies and pharma with patient influencers, we’re often…

2018 Top 10 Patient Leader Heroes

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…
X

Send this to a friend