Tag: Influencer Marketing


Telehealth Trends Tomorrow: A Webinar from WEGO Health & The DHC

Telehealth Trends Tomorrow The Digital Health Coalition and WEGO Health partnered in a survey of over 180 patient influencers to gain patient influencer insight on telehealth adoption within their communities, the benefits, barriers, and whether the trend will continue in a post-COVID-19 world. The results are shared in this webinar where we were joined by…
The State of Patient Influencers

Patient Leader + Thought Leader Conversations, Part 1: The State of Patient Advocacy

MarlaJan Wexler is a leader among Patient Leaders, sharing her very real and often hilariously profane survivor story as Luck Fupus. In her words, Luck Fupus is about “the girl, the nurse, the patient, the part-time superhero… tales of life with lupus, congenital heart disease, fake boobs, and an out-of-order baby maker.” We can’t imagine…

Validating Your 2021 Brand Plans with Patient Leaders

Validating Your 2021 Brand Plans with Patient Leaders With a live panel of MS, OCD, IBS, PCOS, Type 1 Diabetes, Endometriosis, RA, and Women's Health Patient Leaders, this WEGO Health webinar focuses on discussing influencer marketing, emerging channels, and overall media mix suggestions for pharmaceutical brands to deploy in 2021. Watch the event here!
Patient Influencers and The Impact of Authenticity

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

WEGO Health Launches Pharmaceutical Grade Influencer Marketing

Trust versus results. Why should brands have to choose? At WEGO Health, we’re no stranger to partnering with patient influencers. Over the last 13 years, we’ve built the world’s largest network of Patient Leaders. Patient Leaders are patients or caregivers who are also influencers, advocates, and activists that are transforming healthcare by providing education, empowerment,…

Practical Patient Experience Tips from Patient Opinion Leaders

Practical Patient Experience Tips from Patient Opinion Leaders “Patient experience” is no longer a buzzword for pharma brands. It’s the backbone of a strategic plan for consumer engagement. As brands transition into a patient-centric future, how do they define a strategic and measurable patient experience plan — one that uses key performance indicators that can…
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