Tag: Influencer Marketing
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Client Trends: What’s Now and Next for Pharma DTC Marketing
As the Chief Client Officer of WEGO Health, Kristen Hartman has been at the forefront of DTC pharmaceutical marketing for over a decade and she has seen the strides that the industry has made toward digital adoption and patient collaboration. With the unique perspective of partnering with hundreds of pharma brands across varying therapeutic areas…
Influencer Marketing for Pharma: A Webinar & Guide to Getting it Right
Influencer Marketing for Pharmaceutical Brands: A Guide to Getting it Right Every day, more pharmaceutical brands are hoping to see the same outsized business results that other industries have found with influencer marketing - but pharma faces challenges far different from any other industry. This WEGO Health webinar examines the key strategies to effectively implement…
The Road Ahead: 2020 Lessons and 2021 Predictions
We entered 2020 with our predictions and plans, never imagining that a global pandemic would change everything within a few short months. It led us down a road on an unexpected journey, challenging the healthcare system, the pharmaceutical industry, and humanity beyond measure. After what the world experienced this past year, it feels bullish to…
6 Best Practices for Working with Patients on Creating Content
If you’re not creating content for your brand that features real patients, you need to be. Beyond the well-documented need for authentic content, marketing materials featuring patients are proven to resonate more with target audiences than materials featuring traditional stock photography. Many pharmaceutical companies are starting to grasp this idea, if only on a small…