Tag: Influencer Marketing

The Patient Perspective: Patient Influencers and The Impact of Authenticity

As any patient will tell you, there’s nothing like out of touch, unsolicited medical advice from companies to get them to slam the door in your face. When you’re sick and you’re trying to decide how to manage it — there’s simply nothing more infuriating than a tone-deaf portrayal of your illness in a commercial…

WEGO Health Launches Pharmaceutical Grade Influencer Marketing

Trust versus results. Why should brands have to choose? At WEGO Health, we’re no stranger to partnering with patient influencers. Over the last 13 years, we’ve built the world’s largest network of Patient Leaders. Patient Leaders are patients or caregivers who are also influencers, advocates, and activists that are transforming healthcare by providing education, empowerment,…

What Do Patient Leaders Get Paid?

This question was extremely difficult to answer. Our community of patient leaders, while not "new" to the services they provide, are not as vast as many other fields--like surgeons, or accountants, or even novelists. There has been little public research on the topic. Fortunately, WEGO Health is one of the largest patient leader networks in…

2019: A Transformational Year in Review

2019 was a transformative year for WEGO Health’s Patient Leader Network. It was the year we brought to life a new platform designed by and for patient influencers and advocates looking to broaden their reach and deepen their impact. It was the year we joined with HLTH to honor the winners of the annual WEGO…

FTC Guidelines for Influencers & Advocates

Endorsing brands is nothing new. From Kim K. to Tom Brady, major influencers are constantly endorsing all sorts of brands! We’re excited to see healthcare companies finally considering Patient Leaders to be major influencers as well, but are you aware of all the rules and regulations you need to follow as a paid influencer? Your…

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…