Tag: Healthcare

25 ways to get paid for your advocacy efforts

They say you're either in it for the love or the money. But for patient advocates, the reality is that their time-consuming efforts to transform the landscape of healthcare are careers. Their passion translates to hard work, time, and research. If they want to devote their lives to making a difference, it's a necessity that…

4 ways humor can elevate your message

As the winner of the 2018 WEGO Health Award for Hilarious Patient Leader, I'm often asked why I chose to approach cancer in such a humorous light. To be quite honest, it really comes down to one, single fact - I only have one, single testicle. Rather than hiding that I’m now 50% more aerodynamic…

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

From Petri Dish to Center Stage: Patient leaders are in the spotlight at HLTH

“It’s time.” It was a spot-on comment. One of many I took away from my conversation with Toby Peach when we met up recently in New York. He was in town from London and I was eager to hear his story. Toby is a writer, actor and social justice activist. He’s also a 31-year-old cancer…

WEGO Health Survey: Patient Leaders are Solidly Behind Drug Price Transparency

With consumers feeling the pinch of healthcare costs more intensely than ever, the debate over cost transparency is only getting more heated. Nobody is feeling that heat more than pharma. Prescription drugs are an ever-increasing share of our out-of-pocket medical costs. And by all accounts, it’s going to get worse. The CMS Office of the…

2018 Top 10 Patient Leader Heroes

There are thousands of Patient Leaders working day in and day out to educate, raise awareness and support their patient community. The WEGO Health Awards give us the chance to recognize Patient Leaders across all condition areas and platforms, to ultimately find the top Patient Leaders in each space. To recognize the Patient Leaders community…