Tag: healthcare marketing

WEGO Health Influencer Series: Macro-Influencers

Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…

What Healthcare Can Learn from Beauty Brands About Influencer Marketing: An Interview with WEGO Health’s Shannon Meskouris

Influencer marketing is a powerful tool in the WEGO Health arsenal. Connecting patient influencers with life sciences companies can drive impressive results, not just in terms of ROI, but in building trust.  Our ability to help our clients successfully navigate the rapidly-changing influencer marketing landscape is made easier by having experts on our team who…

Ignore Social Media and Put Your Healthcare Brand at Risk

In the 14 years since Facebook launched, social media has become an undeniable part of everyday life for most people. Today, 77% of people access social media in one form or another. And yet, healthcare marketers are seen as lagging behind marketers in other industries when it comes to using social media. Ogilvy Healthworld counters…

17 Healthcare Marketing Tips to Stay Competitive

  Healthcare is Sluggish Ever notice how severely slow healthcare marketing can be when it comes to adopting modern marketing strategies? Check out these stats: The healthcare and pharma industry is still expected to have the smallest digital ad spend share by 2020 - image source When you compare the adoption of digital marketing strategies…

Social Media Influencers in Healthcare and Pharma: What’s Their Role?

What exactly is a social media influencer? A social media influencer is a person who has built a reputation as being a credible source of information online. Social media influencers build relationships with their readers and followers that lead to engagement. And social media influencers hold sway with their readers and followers when it comes…

Healthcare Marketing: 1 Radical Idea + 3 Leverage Points

Healthcare marketing is going through a radical change. The sheer number of developments and trends reported each day is overwhelming. The good news is that it’s creating more opportunities to share your brand’s message than ever before, if you can figure out how to sort through the noise of the chaotic healthcare landscape. That just…