Tag: hashtags

Social POV: Twitter for Patient Engagement

Since joining the social media landscape in 2006, Twitter has quickly become a ubiquitous part of our popular culture. Although it may be best known for witty one-liners, political arguments, and real-time breaking news, Twitter is surprisingly fertile ground for patient engagement. What is Twitter Used For? Each day, 500 million tweets are sent from…

Social POV: Instagram for Patient Engagement

When it comes to brand engagement, Instagram outperforms every other social media platform. And yet, life sciences companies are hesitant to use the image-focused app. It turns out they may be missing an opportunity because Instagram is another way to build trust with consumers and improve brand recognition. Through the proper use of Instagram for…

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