Tag: followers


Choosing Micro-Influencers Who Can Build Brand Trust

Securing consumer trust is a big goal for most brands, but for pharma that can be an elusive hurdle. In fact, a 2016 Harris Poll found that only 9% of U.S. consumers surveyed believe "pharmaceutical and biotech companies put patients over profits." Our Chief Strategy Officer, David Goldsmith, shares with Forbes some ideas for how…

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…
Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing – now there’s a term that wasn’t around “back in the day” when many were just starting out. So, what exactly is Influencer Marketing? As seen on Huffington Post, Influencer Marketing “is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect…
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