Tag: Facebook


Social POV: Facebook for Patient Engagement

Since its launch in 2004, Facebook has quickly become the most ubiquitous social media platform. From its early days of connecting students on college campuses, Facebook honed its connection-making skills to become one of the easiest ways for people to connect online. In the past few years, it has become apparent that Facebook offers particular…

In the News: Online Health Communities After Cambridge Analytica

Before the Cambridge Analytica scandal, Facebook seemed to be on an endlessly upward trajectory. One of the platform’s biggest strengths had become group functionality. Over 100 million people are members of groups on the social media platform. These groups have grown to be especially meaningful for patients. Following news of the major data breach, Facebook…

Understanding Patient Engagement with Facebook

Despite some recent missteps, Facebook remains a thriving place for online patient communities. Understanding how patients are using Facebook can help those in the healthcare industry leverage the platform to better engage with patients and caregivers.   Why do patients use Facebook? Patients use Facebook the same way and for the same reasons that most…

Announcing the 2018 WEGO Health Awards

It's that time of the year again- time to celebrate the online health community! Here at WEGO Health, we think Patient Leaders are the future of healthcare. We believe that by collaborating with Patient Leaders, listening to their insights and learning from their experience, we can truly help solve some of healthcare's biggest challenges. Which…

Practical Tips for Targeting Patients on Facebook

“Your people are here,” announces Facebook Business. This is certainly true in the big picture. Around 2 billion people use Facebook each month. And, it might be particularly true for healthcare. For patients and caregivers, Facebook is a thriving community, a way to connect with fellow patients, and a place to find support. There are…

50 Social Media Healthcare Statistics to Watch

Every healthcare company should be taking notice of social media trends. It’s true that social media is a rapidly evolving landscape, but all signs point to its continued dominance over traditional media when it comes to reaching targeted audiences. Ad spending on social media has grown exponentially over the last several years, but healthcare companies…
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