Tag: engagement
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3 Ways to Authentically Engage Patients on Facebook
If you want to engage patients, you need to know where to find them. While there are thousands of thriving patient communities online, Facebook is still the largest single gathering place. But knowing where patients are is only half the challenge. Engagement is the bigger issue. Here are three ways to more effectively connect with…
The Evolving Role of Patient Influencers in Pharma Marketing
If the last year is any indication, the buzz surrounding influencer marketing is only going to grow in 2019. According to a report by the World Federation of Advertisers (WFA), 65% of global brands are planning to increase their spending on influencer marketing in the coming year, with two key goals top of mind: boosting…
6 Facebook Live Mistakes Brands Should Avoid
Facebook Live launched in 2016 and quickly changed the social media landscape. Livestreaming on the platform has seen massive growth each year. According to Facebook, nearly 2 billion people have watched a live broadcast, and engagement levels are 6 times higher on live video than with traditional video content. For brands, Facebook Live offers an…
7 Ways to Engage Patients on Instagram
Instagram has seen steady growth since it launched, and with a billion monthly active users posting 95 million pictures and videos daily, it shows no signs of slowing down. The visual app stands out for offering the highest engagement rates of any social network. Patients are particularly active on Instagram, but life sciences companies are…