Tag: engaged


Patient Engagement and the Promise of Better Outcomes

Patient engagement. It means different things to different people. Some talk about it in terms of Health Information Technology (HIT), like Electronic Health Record (EHR) systems and expected efficiencies and cost savings. Others talk about patient engagement in terms of how patients and providers interact and how communication can be improved. Still, others talk about patient engagement…
Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing for Pharmaceuticals: Effective Patient Influencers

Influencer Marketing – now there’s a term that wasn’t around “back in the day” when many were just starting out. So, what exactly is Influencer Marketing? As seen on Huffington Post, Influencer Marketing “is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect…
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