Influencer marketing has taken the marketing world by storm and the concept is gaining steady traction in the healthcare industry. Life sciences companies are no exception. Many brand marketers are finding that when they work with influencers in the patient community, their marketing campaigns see more engagement, largely because they offer patients the authentic engagement…
Patient Influencer marketing drives earned media, and most of it is done behind the scenes Want to know more about the role of Patient Influencers and how patients really share information online? So did we. We conducted a two-part Behavioral Intent Study and this is Part II: Role of Patient Influencers: How do patients truly share…
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