Tag: decision-making


Patient Empowerment: The Path to Better-Informed Health Decisions?

Patient empowerment. There’s no single, agreed-upon definition of what it is or how to get to it. But, patient empowerment is generally seen as leading to collaborative, coordinated care. It supports an approach to care that honors the patient’s preferences, values, cultural traditions, and socioeconomic conditions. All of these characteristics are cornerstones of patient-centered healthcare,…

Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic rife with emotion. Often, this…
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