Tag: COPD


Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic rife with emotion. Often, this…

Feature Friday: John Cummings, COPD Health Activist

  “You have to be somewhat crazy to try a triathlon. To try a triathlon with COPD, you’re just out of your mind.”   Out of his mind? Perhaps. I’ll stick with saying that health activist John Cummings is just admirably motivated to prove to others COPD is no reason to hold back. “I tell…

Health Activist Insight Panel: COPD & Asthma

As part of our ongoing mission to empower Health Activists, WEGO Health is holding a series of exclusive Insight Panels for active members of the online COPD & Asthma communities. These Insight Panels will be held virtually - on the phone and over the internet - meaning participants can join from anywhere in the country. …
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