Tag: case study


WEGO Health The Premier Network of Patient Leaders

It’s Time to Make a Bigger Dent

Every company reinvents itself. Sometimes it's skin-deep, like rolling out a new logo or a bolder mission statement. Other times, it fundamentally changes how a company solves problems and achieves a social impact. In the twelve years since I founded WEGO Health, the process of reinvention has never really stopped. That's not to say it…

Patient Leader Creative Boosts Engagement in Social Media Campaigns [case study]

You know your morning social media drill; you’re scrolling through your newsfeed, sharing funny videos, commenting on your aunt’s post—this is nothing new. However, there is also an audience using social media in a different way. These users are looking for condition-specific information being shared regarding clinical trials, new treatment options, resources to make treatment…
Value of Patient Leader Content

The Value of Patient Leader Content [case study]

Regardless of where patients are in their treatment journeys, whether newly diagnosed or years into their diagnosis, they will most likely research condition-specific resources and information on new treatment options. More specifically, we found that Patient Leaders within the WEGO Health patient network are actively looking for these resources to share with their communities to help…
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