Tag: brand planning


Validating Your 2021 Brand Plans with Patient Leaders

Validating Your 2021 Brand Plans with Patient Leaders With a live panel of MS, OCD, IBS, PCOS, Type 1 Diabetes, Endometriosis, RA, and Women's Health Patient Leaders, this WEGO Health webinar focuses on discussing influencer marketing, emerging channels, and overall media mix suggestions for pharmaceutical brands to deploy in 2021. Watch the event here!

Practical Patient Experience Tips from Patient Opinion Leaders

Practical Patient Experience Tips from Patient Opinion Leaders “Patient experience” is no longer a buzzword for pharma brands. It’s the backbone of a strategic plan for consumer engagement. As brands transition into a patient-centric future, how do they define a strategic and measurable patient experience plan — one that uses key performance indicators that can…
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