Tag: Behavioral Intent


Understanding Patient Engagement with Facebook

Despite some recent missteps, Facebook remains a thriving place for online patient communities. Understanding how patients are using Facebook can help those in the healthcare industry leverage the platform to better engage with patients and caregivers.   Why do patients use Facebook? Patients use Facebook the same way and for the same reasons that most…

Patient Leader Creative Boosts Engagement in Social Media Campaigns [case study]

You know your morning social media drill; you’re scrolling through your newsfeed, sharing funny videos, commenting on your aunt’s post—this is nothing new. However, there is also an audience using social media in a different way. These users are looking for condition-specific information being shared regarding clinical trials, new treatment options, resources to make treatment…
Value of Patient Leader Content

The Value of Patient Leader Content [case study]

Regardless of where patients are in their treatment journeys, whether newly diagnosed or years into their diagnosis, they will most likely research condition-specific resources and information on new treatment options. More specifically, we found that Patient Leaders within the WEGO Health patient network are actively looking for these resources to share with their communities to help…
Role of Patient Influencers

Role of Patient Influencers: How Do Patients Truly Share Information?

Patient Influencer marketing drives earned media, and most of it is done behind the scenes Want to know more about the role of Patient Influencers and how patients really share information online?  So did we. We conducted a two-part Behavioral Intent Study and this is Part II: Role of Patient Influencers: How do patients truly share…
Online Patient Communities Play a Critical Role in Health Decisions

Online Patient Communities Play a Critical Role in Health Decisions

Living in a digital world has made the ability to connect with people online a daily part of life.  In healthcare, it has become the place that patients turn to for information and peer-to-peer support. Patients are going online to discuss personal experiences with medication and to seek advice on how to talk to their…
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