September 30, 2013
WEGO Health (www.wegohealth.com), the first online home for consumer health opinion leaders, today announced a breakthrough in social consumer research with the introduction of Truvio (truvio.com), the first influencer-powered, voice-response mobile research platform for the healthcare and biotechnology industries.
Truvio is powered by the WEGO Health Activist Network of more than 65,000 opted-in and vetted consumer health influencers from more than 130 health conditions and topics. Each WEGO Health Activist actively contributes to multiple online health communities. With Truvio, health consultants, researchers and companies can tap into the wisdom of these informed and passionate consumer health opinion leaders, getting on-demand feedback instead of waiting for more traditional research.
Quantitative, Qualitative, and FAST
Truvio’s innovative mobile research platform accelerates the process of obtaining the true voice of health consumers, as the Truvio mobile platform collects results in real time and WEGO Health’s hyper-engaged consumer influencer members respond quickly with informed opinions.
Health Activists complete quantitative surveys via their smartphone’s keypad and are then prompted to provide qualitative comments verbally. This combination of mobile inputs improves response rates and delivers deeper results on topics that are mission-critical to researchers in a way that no standalone survey or focus group could deliver.
“Health is really social media’s higher calling and with Truvio, consumer health influencers are empowered to become change agents for the millions of patients who follow them,” said WEGO Health CEO Jack Barrette. “Advances in healthcare can’t wait. Truvio connects industry and influencers – fast – in a way that benefits both.”
Customizable Multimedia Capabilities Improve Results
“Truvio is built on our proprietary Vocalize Voice-Response platform to provide on-demand ’true voice‘ research from qualified Health Activists and opinion leaders,” said Fabio Gratton, Co-Founder and CEO of Vocalize. “Our unique platform helps researchers not only obtain meaningful results quickly, but also hear the emotion and nuance in our opinion leaders’ responses. It’s an extremely powerful combination.”
Truvio Industry Report Calls For Investment In Patient-Powered Innovation
An example of Truvio’s unique capabilities was on display at the recent WEGO Health Socialpalooza forum in Boston, MA. The event brought together over 40 leaders from healthcare providers, pharmaceutical and device companies, researchers, consultants, agencies, digital health startups, investors, and WEGO Health Activist consumers. In a day-long collaboration, these thought leaders conceived, designed and documented five new “consumer influencer-powered” startups that they believe deserve investor funding.
Within hours of the event, descriptions of the five proposed startups were posted on the Truvio platform, and top consumer health influencers from around the country were invited by SMS to review and comment. Less than 24 hours later, over 50 Truvio opinion leaders had completed poll questions – and left detailed voice comments about why they felt they would support a particular “startup.” The web-based Truvio report “5 Patient-powered Startups That Should Be Funded Today” is available today at www.truvio.com. It combines shark tank-style company proposals with “why I’d support this company” survey results and audio voice highlights from a nationwide panel of opinion leaders.
“When startups – or any health company – have on-demand access to health consumer influencers, they can hear from leaders who represent millions of followers. And giving health consumers a voice means taking the guesswork out,” Barrette said.
Truvio (http://www.truvio.com) is the world’s first and only influencer-powered, voice response research platform for the healthcare industry. Built on the Vocalize Voice-Response platform, and powered by the WEGO Health Activist network, Truvio allows researchers to tap into the wisdom of over 65,000 consumer health opinion leaders across hundreds of health topics and conditions.
Truvio’s unique mobile-first approach allows healthcare companies to build and deliver custom, compelling, and compliant stimuli to the most influential members of the community. Truvio combines an innovative mobile-research platform with a powerful voice-response technology that delivers quantitative and qualitative insights in just days.
About WEGO Health
WEGO Health is the first online home for consumer Health Activists, social media’s most active five percent, passionate about helping others lead healthier lives. Health Activists — organizers, connectors, leaders and contributors — meet at WEGO Health, then carry knowledge, content and relationships back to the health social web. In addition, WEGO Health’s Activist Social Network is the trusted community liaison to health companies and organizations, who engage the WEGO Health Activist Social network through innovative sponsorships, insight platforms like Truvio, collaborative content development and more. Founded in 2007 and led by online health pioneers Jack Barrette and Bob Brooks, WEGO Health gives consumer health activists a voice to industry, and helps the world’s top health brands support, navigate, and participate in the evolving world of health social media.
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