Social Media Influencers Finally Come to … Medicine

March 27, 2017

Just as Snapchat and Instagram and YouTube have influencers, so too does medicine. Chronic diseases occupy an online world of memes, hashtags (#hospitalglam), and people who provide information and insights to communities that too often feel they have no voice. A growing number of companies are hiring these patient influencers to reach, and understand, these folks. And, of course, sell them stuff.

Learn more about 3 Patient Influencers and WEGO Health’s new platform in the full WIRED article here.

WEGO Health Names Kym Martin Vice President of Client and Talent Strategy

March 10, 2017

BOSTON – March 10, 2017 – WEGO Health, a network of more than 100,000 patient leaders, today announced the appointment of Kym Martin to vice president of client and talent strategy. Martin will guide continued development of the company’s new digital matching platform, which connects health care organizations with patient leaders on-demand.

Martin leverages 34 years of cancer survivorship and consulting expertise to propel growth of WEGO Health Experts. Click here to view the press release.

The Patient Expert: Healthcare’s Untapped Workforce

March 9, 2017

WEGO Health’s end goal is to unlock an untapped workforce and enable patient leaders to easily identify and hire “on-demand” freelance consultants. Check out Kym Martin’s blog, posted by Matthew Holt on The Health Care Blog. Matthew describes Kym as one of his favorite patient consultants and is excited to share her new role at “one of the most interesting patient consultant companies”, WEGO Health . Click here to read.


Red Hot Healthcare Episode 24: The Untapped Workforce of Patient Influencers

March 9, 2017

Estimates are that in the next 12 months, 40% of the U.S. workforce will in some way be participating in the freelance economy. First AirBNB, then UBER…and quickly stepping up are Patient Influencers. WEGO Health is leading this effort, tapping into more than 1 million network participants; and more than 100,000 valuable, and well-connected patient influencers who have personal, healthcare, and social network experience with 150+ diseases.

On this episode of Red Hot Healthcare, Steve interviews WEGO Health’s Chief Strategy Officer David Goldsmith. He has been an instrumental part in the company’s recent offering of a next-generation smart platform. Click here to listen to this Red Hot Healthcare Episode.

Flipping the patient? New WeGo Health platform offers quick access to patient experts

March 1, 2017

Not all pharma interactions with patients are deep dives. Sometimes pharma marketers just need quick patient insights or input.

That’s the gap WeGo Health is hoping to fill with its just-launched WeGo Health Experts platform. Traditionally, WeGo has served large pharma companies on projects that are in-depth and service-heavy with a team of experts assigned to connect healthcare organizations with some of its 100,000 digital patient leaders. The new Health Experts platform is more do-it-yourself, with less handholding and quicker turnarounds, and it allows any healthcare company to tap the company’s large patient network on-demand.

To read the whole FiercePharma article, click here.

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