What is it?
Social promotions are a custom co-branded Facebook and Twitter post sequence that features Patient Leaders in the creative. The posts are deployed to an expansive network using our proprietary social media targeting tools, which are built from 100+ data points on each member.
Why does it work?
The targeted audience trusts WEGO Health’s brand and engages with the content that we publish. We don’t pay our Patient Leaders to do “influencer marketing” or promote content; their social sharing is done organically resulting in tens of millions of earned media impressions that drive high value engagement.
- Project management
- Proprietary audience targeting
- Content creation
- Regulatory review management
- KPI analysis and reporting
- Increase engagement
- Increase awareness
- Increase brand equity
Learn how one pharma brand used co-branded social promotions to drive engagement and action from their target communities...
Featured Patient Leader
If a leader of our community or group likes and shares or comments on a certain Facebook post that does lead us to get involved in it to also share and check out the page or follow the page. Any kind of information is helpful so we definitely look into every aspect of everything and social media is a big help.