Patient activation powered by patient leaders
Connect with over 100,000 patient advocates and influencers transforming healthcare
WHY WEGO HEALTH
We’re changing healthcare with patients
Leaders motivate. They inspire change. They solve problems. That’s why WEGO Health connects patient leaders with healthcare companies that can’t tackle patient engagement on their own. We make insights actionable by partnering with patients to co-create authentic content and execute engaging social media campaigns with a proven ability to move their peers from awareness to activation. All at scale -- and with performance guarantees.
Success Stories
The business impact of patient-driven campaigns and the objectives that drove them
40%
key action rate on the website
We leveraged the voices and perspectives of Patient Leaders to increase awareness of a sensitive condition and drive highly-qualified traffic to a disease awareness site with resources for patients to learn more about the condition.
7x
increase in engagement over other channels
To support new patient acquisition, we activated a niche oncology community with an older demographic by creating a co-branded, content-rich microsite that drove disease awareness, patient engagement and high-value conversions.
376%
increase in CTR using custom patient content over stock imagery
To increase patient engagement and awareness of new treatment options, we leveraged patient voices and custom patient content in a co-branded social promotion campaign.
7.5%
key action rate on the brand.com
With a goal to raise awareness for a treatment option in a crowded market and drive high-value brand.com site actions, we sourced activated patient insights to create custom content and launched social promotions driving to the brand.com.
Leverage “always-on” insights through our Discovery Lab
Our always-on Discovery Lab streamlines the process, translating real-world experiences of patient communities into actionable insights for C-level executives, innovation officers and brand managers alike.
Bring authenticity to life through our Content Studio
Patient leaders are trusted influencers. Their content resonates. In fact, 8 in 10 of their followers say they will act on information shared by a patient influencer through social channels such as Facebook and Instagram. From short-form videos and long-form blogs, to YouTube ads and social posts, we work with patient influencers to co-create content that’s guaranteed to deliver results.
Activate patient communities at the speed of social
Our digital engagement campaigns are shaped by patient leaders at every turn and amplified through our Activation Engine, which enables us to massively expand the reach of patient influencers across major social platforms such as Facebook, Instagram, Twitter and YouTube. Our proprietary influencer targeting takes it a step further to ensure that your message reaches hyper-engaged consumers at the speed of social. The result is performance-based campaigns driven by patient influencers at scale.
Resources for Healthcare & Life Science Companies
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Making Influencer Marketing Work for Your Brand