The WEGO Health Awards industry categories are the only to honor the top pharma organizations, collaborations, and programs demonstrating innovation in patient collaboration to drive improved adherence, engagement and health outcomes – all selected by a panel of Patient Leaders. The six categories outlined below are designed to shine a brighter spotlight on the individuals and groups working tirelessly to create a better healthcare system that includes and elevates the patient voice.
Best Use of Social Media to Engage Patients
Within a highly regulated industry, pharmaceutical marketers face unique challenges when it comes to using social media to connect with patients. Those who have forged meaningful patient engagement on social media deserve special recognition. This award will go to a company or brand that uses social media to foster engagement within the online patient community and bring awareness of a condition, product, or solution through social media.
Most Valuable Patient Support or Access Program
The recipient of this award will be a pharmaceutical company or brand that has designed innovative solutions to promote patient access and support. The winning initiative will convey a clear understanding of the patient journey and access barriers and provide useful resources that allow patients and providers to navigate the access and reimbursement process.
Most Authentic Use of Patients in a Marketing Campaign
Gaining patient trust is one of the biggest hurdles healthcare companies face. Fortunately, now more than ever, companies are collaborating with patients to foster relationships and drive authentic engagement. This award will be given to a pharmaceutical company, brand, or initiative that features patient stories in an authentic way, driving meaningful patient engagement. This can be any type of marketing campaign or initiative across any channel or medium.
Best Digital Patient Engagement Program
Digital adoption is no longer a buzzword in the healthcare industry, it’s table stakes. This award will honor a healthcare company or brand that is delivering innovative digital programs or initiatives to patients, driving digital adoption and engagement.
Champion for Patient Collaboration
This distinction will be awarded to an individual who has gone above and beyond to champion initiatives that promote patient-centered culture and foster collaboration with others to enhance the patient experience. These individuals demonstrate a passionate commitment to engaging patients as partners, not just as consumers of their products.
Patient Truth Industry Hero
This prestigious honor will go to an industry influencer who is highly visible on the front lines of healthcare, and uses their platform or voice to tirelessly support and amplify the patient’s voice in a true and meaningful way. The definition of a hero is a person who is admired or idealized for courage, outstanding achievements, or noble qualities.