WHY WEGO HEALTH
Leaders motivate. They inspire change. They solve problems. That’s why WEGO Health connects patient leaders with healthcare companies that can’t tackle patient engagement on their own. We make insights actionable by partnering with patients to co-create authentic content and execute engaging social media campaigns with a proven ability to move their peers from awareness to activation. All at scale -- and with performance guarantees.
We leveraged the voices and perspectives of Patient Leaders to increase awareness of a sensitive condition and drive highly-qualified traffic to a disease awareness site with resources for patients to learn more about the condition.
To support new patient acquisition, we activated a niche oncology community with an older demographic by creating a co-branded microsite to drive awareness, engagement and conversions.
To increase patient engagement and awareness of new treatment options, we leveraged patient voices and custom patient content in a co-branded social promotion campaign.
With a goal to raise awareness for a treatment option in a crowded market and drive high-value brand.com site actions, we sourced activated patient insights to create custom content and launched social promotions driving to the brand.com.
Patient leaders help you discover new ways to design and execute even the most challenging awareness and marketing campaigns. Our Discovery Lab streamlines the process by using smartphone apps and virtual platforms to connect your marketing and brand teams to vetted thought leaders and influencers with a unique ability to translate the real-world experience of patient communities into actionable insights for C-level executives, innovation officers and brand managers alike.
Patient leaders are trusted influencers. Their content resonates. In fact, 8 in 10 of their followers say they will act on information shared by a patient influencer through social channels such as Facebook and Instagram. From short-form videos and long-form blogs, to YouTube ads and social posts, we work with patient influencers to co-create content that’s guaranteed to deliver results.
Our digital engagement campaigns are shaped by patient leaders at every turn and amplified through our Activation Engine, which enables us to massively expand the reach of patient influencers across major social platforms such as Facebook, Instagram, Twitter and YouTube. Our proprietary influencer targeting takes it a step further to ensure that your message reaches hyper-engaged consumers at the speed of social. The result is performance-based campaigns driven by patient influencers at scale.
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